Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention
Crossref DOI link: https://doi.org/10.1007/s10660-016-9250-7
Published Online: 2016-12-23
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Orús, Carlos
Gurrea, Raquel
Flavián, Carlos
Funding for this research was provided by:
MINISTERIO DE ECONOMÍA Y COMPETITIVIDAD (ECO2012-36031)
GOBIERNO DE ARAGÓN (S46)
License valid from 2016-12-23