Benefit-based O2O commerce segmentation: a means-end chain approach
Crossref DOI link: https://doi.org/10.1007/s10660-017-9286-3
Published Online: 2018-01-06
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Xiao, Lin
Guo, Zixiu
D’Ambra, John
Text and Data Mining valid from 2018-01-06
Article History
First Online: 6 January 2018