A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Crossref DOI link: https://doi.org/10.1007/s10660-018-9320-0
Published Online: 2018-10-12
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Suh, Taewon http://orcid.org/0000-0001-6687-8375
Kang, Seok
Kemp, Elyria A.
Text and Data Mining valid from 2018-10-12
Article History
First Online: 12 October 2018