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Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process

Crossref DOI link: https://doi.org/10.1007/s10660-020-09401-8

Published Online: 2020-02-12

Published Print: 2021-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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