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Optimal advertising for a generalized Vidale–Wolfe response model

Crossref DOI link: https://doi.org/10.1007/s10660-021-09468-x

Published Online: 2021-03-20

Published Print: 2022-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Yang, Yanwu https://orcid.org/0000-0001-8688-5775
Feng, Baozhu

Salminen, Joni

Jansen, Bernard J.
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71672067)
License Information

Text and Data Mining valid from 2021-03-20

Version of Record valid from 2021-03-20
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Article History

Accepted: 26 February 2021

First Online: 20 March 2021