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Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?

Published Online: 2021-05-13

Published Print: 2023-03

Authors

Mu, Lifeng

Tang, Xin

Sugumaran, Vijayan https://orcid.org/0000-0003-2557-3182
Xu, Wei

Sun, Xiangyang
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71871133)
License Information

Text and Data Mining valid from 2021-05-13

Version of Record valid from 2021-05-13
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Article History

Accepted: 18 April 2021

First Online: 13 May 2021

Document is current