Let’s play! Gamification as a marketing tool to deliver a digital luxury experience
Crossref DOI link: https://doi.org/10.1007/s10660-021-09529-1
Published Online: 2022-01-17
Published Print: 2023-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Milanesi, Matilde
Guercini, Simone http://orcid.org/0000-0002-7542-6984
Runfola, Andrea
Text and Data Mining valid from 2022-01-17
Version of Record valid from 2022-01-17
Article History
Accepted: 17 December 2021
First Online: 17 January 2022
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.