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Rationality manipulation during consumer decision-making process: an analysis of Alibaba’s online shopping carnival

Published Online: 2022-06-15

Published Print: 2023-03

Authors

Li, Tianshi https://orcid.org/0000-0002-7481-7414
Li, Wenli

Zhao, Yuqing

Ma, Jingpei
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71431002, 71874022)
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Text and Data Mining valid from 2022-06-15

Version of Record valid from 2022-06-15
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Article History

Accepted: 28 April 2022

First Online: 15 June 2022

Document is current