Crossmark

The optimal encroachment strategy of private-label considering the quality effort and platform’s e-word-of-mouth

Published Online: 2022-06-26

Published Print: 2024-09

Authors

Li, Zhitang

Zhang, Cuihua https://orcid.org/0000-0002-4437-4405
Lyu, Ruxia

Ma, Yong
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71771044)
License Information

Text and Data Mining valid from 2022-06-26

Version of Record valid from 2022-06-26
More Information

Article History

Accepted: 10 May 2022

First Online: 26 June 2022

Declarations

:

: The authors declare that there is no conflict of interest regarding the publication of this article.

Document is current