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Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain

Published Online: 2022-07-30

Published Print: 2024-06

Authors

He, Yi

Chen, Lidong https://orcid.org/0000-0002-6228-1536
Mu, Jingjing

Ullah, Azmat
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71872075)

Hainan Provincial Natural Science Foundation of China (720RC568)
License Information

Text and Data Mining valid from 2022-07-30

Version of Record valid from 2022-07-30
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Article History

Accepted: 2 July 2022

First Online: 30 July 2022

Declarations

:

: On behalf of all the authors, the corresponding author states no conflicts of interest.

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