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Examining social media live stream’s influence on the consumer decision-making: a thematic analysis

Published Online: 2022-10-11

Published Print: 2024-09

Authors

Fletcher, Kathy-Ann

Gbadamosi, Ayantunji https://orcid.org/0000-0003-2787-6937
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Text and Data Mining valid from 2022-10-11

Version of Record valid from 2022-10-11
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Article History

Accepted: 27 September 2022

First Online: 11 October 2022

Declaration

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: On behalf of both authors, the corresponding author states that there is no conflict of interest.

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