Crossmark

A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong

Published Online: 2022-12-21

Published Print: 2023-09

Authors

Ng, Mark https://orcid.org/0000-0002-5237-5985
Law, Monica

Lam, Lubanski

Cui, Celine
Funding

Funding for this research was provided by:

Proactive Think Tank Limited (BA/RS/2020/003)
License Information

Text and Data Mining valid from 2022-12-21

Version of Record valid from 2022-12-21
More Information

Article History

First Online: 21 December 2022

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest. The authors have NO affiliations with or involvement in any organization or entity with any financial interest, or non-financial interest in the subject matter or materials discussed in this manuscript.

Document is current