Social media influencer marketing: foundations, trends, and ways forward
Crossref DOI link: https://doi.org/10.1007/s10660-023-09719-z
Published Online: 2023-06-25
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Joshi, Yatish
Lim, Weng Marc http://orcid.org/0000-0001-7196-1923
Jagani, Khyati
Kumar, Satish
Funding for this research was provided by:
Swinburne University of Technology
Text and Data Mining valid from 2023-06-25
Version of Record valid from 2023-06-25
Article History
Accepted: 14 February 2023
First Online: 25 June 2023