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The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

Published Online: 2023-07-28

Published Print: 2025-06

Authors

Banerjee, Syagnik https://orcid.org/0000-0002-5313-9079
Sen, Argha

Zahay, Debra
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Text and Data Mining valid from 2023-07-28

Version of Record valid from 2023-07-28
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Article History

Accepted: 14 July 2023

First Online: 28 July 2023

Declarations

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: On behalf of all authors, the corresponding author states that there is no conflict of interest.

Document is current