Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?
Crossref DOI link: https://doi.org/10.1007/s10660-023-09743-z
Published Online: 2023-10-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Srivastava, Mukta
Abhishek, S.
Pandey, Neeraj http://orcid.org/0000-0002-6238-6397
Text and Data Mining valid from 2023-10-03
Version of Record valid from 2023-10-03
Article History
Accepted: 22 July 2023
First Online: 3 October 2023
Declarations
:
: On behalf of all authors, the corresponding author states that there is no conflict of interest.