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Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study

Published Online: 2023-09-15

Published Print: 2025-08

Authors

Lu, Bo

Li, Guoxin

Ge, Jiaoju https://orcid.org/0000-0001-8936-1096
Funding

Funding for this research was provided by:

National Natural Science Foundation of China ([No.71831005], [No.71771063])

Natural Science Foundation of Shenzhen (JCYJ20220531095216037)

Natural Science Foundation of Guangdong Province (2023A1515012520)
License Information

Text and Data Mining valid from 2023-09-15

Version of Record valid from 2023-09-15
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Article History

Accepted: 22 August 2023

First Online: 15 September 2023

Declarations

:

: The authors declare that there is no conflict of interests regarding the publication of this article.

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