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A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data

Published Online: 2023-11-24

Published Print: 2025-08

Authors

Diao, Yajing https://orcid.org/0000-0003-1936-1570
Yang, Qian

Ge, Shilun

Wang, Nianxin

Lu, Jian
Funding

Funding for this research was provided by:

Fundamental Research Funds for the Central Universities (2020SJZDA065)

National Natural Science Foundation of China (71972090)

National Natural Science Foundation of China (72074101)

National Natural Science Foundation of China (71971101)

Social Science Foundation of Jiangsu Province (22GLB037)
License Information

Text and Data Mining valid from 2023-11-24

Version of Record valid from 2023-11-24
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Article History

Accepted: 9 October 2023

First Online: 24 November 2023

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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