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A study on the factors influencing the consumption of virtual gifts on a live streaming platform based on virtual badges and user interaction

Published Online: 2024-05-16

Published Print: 2025-12

Authors

Wang, Fudong

Chu, Yuying https://orcid.org/0000-0001-7694-9923
Yan, Zhiwei
Funding

Funding for this research was provided by:

National Social Science Foundation of China (20BGL284)

General Topics of Shanghai Philosophy and Social Science Planning (2020BGL007)
License Information

Text and Data Mining valid from 2024-05-16

Version of Record valid from 2024-05-16
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Article History

Accepted: 23 April 2024

First Online: 16 May 2024

Declarations

:

: There are no conflicts of interest.

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