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Understanding the effect of TikTok marketing on user purchase behavior: a mixed-methods approach

Crossref DOI link: https://doi.org/10.1007/s10660-024-09882-x

Published Online: 2024-08-14

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jiang, Hongbo

Cai, Jiewei https://orcid.org/0000-0002-9505-5068
Lin, Yan

Wang, Qiaomin
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Text and Data Mining valid from 2024-08-14

Version of Record valid from 2024-08-14
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Article History

Accepted: 22 July 2024

First Online: 14 August 2024

Declarations

:

: The authors declare that they have no conflicts of interest.