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Price promotion does not always work: online reviews, price-quality heuristics, and risk aversion

Crossref DOI link: https://doi.org/10.1007/s10660-024-09894-7

Published Online: 2024-09-05

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Kim, Rae Yule https://orcid.org/0000-0003-0566-5653
License Information

Text and Data Mining valid from 2024-09-05

Version of Record valid from 2024-09-05
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Article History

Accepted: 18 August 2024

First Online: 5 September 2024

Declarations

:

: Not applicable.

: There are no conflicts of interest or financial sources to disclose.