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Co-creation of metaverse brands equity with the impact of celebrity virtual images and real-life influence: from the perspective of experience-dominant logic

Crossref DOI link: https://doi.org/10.1007/s10660-024-09899-2

Published Online: 2024-09-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Li, Shugang

Zhu, Boyi

Zhu, He https://orcid.org/0000-0003-1073-0173
Yu, Zhaoxu
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71871135, 72271155)
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Text and Data Mining valid from 2024-09-06

Version of Record valid from 2024-09-06
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Article History

Accepted: 28 August 2024

First Online: 6 September 2024

Declarations

:

: The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

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