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A comprehensive framework for customer retention in E-commerce using machine learning based on churn prediction, customer segmentation, and recommendation

Crossref DOI link: https://doi.org/10.1007/s10660-024-09936-0

Published Online: 2024-12-26

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jahan, Ishrat https://orcid.org/0009-0009-9603-729X
Sanam, Tahsina Farah
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Text and Data Mining valid from 2024-12-26

Version of Record valid from 2024-12-26
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Article History

Accepted: 7 December 2024

First Online: 26 December 2024

Declarations

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: The authors declare that none of the work reported in this paper could have been influenced by any known competing financial interests or personal relationships.

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