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Decoding online brand-related activities: unveiling motivations, experiences, and personality factors in social commerce

Published Online: 2025-02-26

Authors

Azad Moghddam, Hamed https://orcid.org/0000-0002-4984-4939
Ahmadi, Hormoz

Barari, Mojtaba
Funding

Funding for this research was provided by:

The University of Newcastle
License Information

Text and Data Mining valid from 2025-02-26

Version of Record valid from 2025-02-26
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Article History

Accepted: 28 December 2024

First Online: 26 February 2025

Declarations

:

: The authors did not receive any funding to support the research reported in this paper. We have no conflicting interests which would compromise the validity of this research.

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