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Is it beneficial for consumers to ask more questions in Danmaku? The inverted U-shaped effect of information-seeking Danmaku density on e-commerce livestream sales

Crossref DOI link: https://doi.org/10.1007/s10660-025-09959-1

Published Online: 2025-03-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Peng, Geng

Wang, Xiaoxi https://orcid.org/0009-0000-4382-4913
Li, Jingyan

Wu, Jie
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72272140, 72334006)

the start-up research fund from BIMSA
License Information

Text and Data Mining valid from 2025-03-09

Version of Record valid from 2025-03-09
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Article History

Accepted: 19 February 2025

First Online: 9 March 2025

Declarations

:

: On behalf of all authors, the corresponding author states that there is no conflict of interest.

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