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Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain

Published Online: 2025-05-09

Authors

Luo, Feng

Chen, Shihan

Xu, Tiantong https://orcid.org/0000-0003-3877-4098
Iqbal, Muzaffar
Funding

Funding for this research was provided by:

Research Foundation for Youth Scholars of Beijing Technology and Business University
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Text and Data Mining valid from 2025-05-09

Version of Record valid from 2025-05-09
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Article History

Accepted: 24 March 2025

First Online: 9 May 2025

Declarations

:

: The authors declare that they have no Conflict of interest.

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