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How macro- (vs. meso-) influencers affect consumer purchases: an evolutionary game model of information dissemination in social e-commerce

Published Online: 2025-06-30

Authors

Lv, Junjie https://orcid.org/0009-0006-8966-0639
Wen, Liwen

Wang, Ziyi

Gong, Chaoyue

Wang, Yuanzhuo
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (62172393)

Key Research and Development Program of Henan Province (241111211900)
License Information

Text and Data Mining valid from 2025-06-30

Version of Record valid from 2025-06-30
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Article History

Accepted: 5 May 2025

First Online: 30 June 2025

Declarations

:

: The authors declare that they have no conflicts of interest.

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