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Which keyword design increases the click and purchase probability? An empirical analysis of content-related, formal and competition-related design criteria

Crossref DOI link: https://doi.org/10.1007/s10660-025-09995-x

Published Online: 2025-06-17

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Lehmann-Zschunke, Nina https://orcid.org/0000-0003-3124-3059
Ampler, Nadine
Funding

Funding for this research was provided by:

FernUniversität in Hagen
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Text and Data Mining valid from 2025-06-17

Version of Record valid from 2025-06-17
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Article History

Accepted: 28 May 2025

First Online: 17 June 2025

Declarations

:

: The authors have no competing interests to declare that are relevant to the content of this article.

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