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Implications of consumer manipulation and inequity aversion on transparency of personalized pricing

Published Online: 2025-10-25

Authors

Ding, Zhonghui https://orcid.org/0000-0001-9248-5065
Cui, Zibin

Huang, Weijing
Funding

Funding for this research was provided by:

the special project of Guangdong Province's Social Science Planning Major Basic Theory Research (GD21ZDZFX01)

Funding for the 2022 Special Entrusted Project of the Guangdong Provincial Philosophy and Social Science Innovation Project (GD22TWCXGC11)
License Information

Text and Data Mining valid from 2025-10-25

Version of Record valid from 2025-10-25
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Article History

Accepted: 10 July 2025

First Online: 25 October 2025

Document is current