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A game theory approach of cross-border e-commerce enterprises from China considering brand promotion

Crossref DOI link: https://doi.org/10.1007/s10660-025-10032-0

Published Online: 2025-08-14

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Sun, Yingsun

Ma, Chi

Han, Jie https://orcid.org/0009-0005-4556-287X
Işık, Cem
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Text and Data Mining valid from 2025-08-14

Version of Record valid from 2025-08-14
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Article History

Accepted: 29 July 2025

First Online: 14 August 2025

Declarations

:

: The authors declare no conflict of interest.

: Not applicable.

: Not applicable.