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From stress to impulse buying: the perspective of informational conformity and competitive arousal in livestreaming e-commerce

Published Online: 2025-10-31

Authors

Zhang, Yundi

Yan, Xiangbin

Zhang, Tingting https://orcid.org/0000-0001-6991-6541
Fan, Weiguo
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72025101, 72394372, 72401028)
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Text and Data Mining valid from 2025-10-31

Version of Record valid from 2025-10-31
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Article History

Received: 13 June 2025

Accepted: 13 October 2025

First Online: 31 October 2025

Declarations

:

: None.

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