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An AIDA model of Taiwanese learners’ participation in online influencers’ language courses: self-congruence and influencer attractiveness as moderators

Crossref DOI link: https://doi.org/10.1007/s10660-025-10093-1

Published Online: 2026-01-20

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chang, Hsin Hsin https://orcid.org/0000-0002-0520-8738
Yeh, Shih Shuo

Yeh, Yun An

Chen, Li Yu
Funding

Funding for this research was provided by:

National Cheng Kung University
License Information

Text and Data Mining valid from 2026-01-20

Version of Record valid from 2026-01-20
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Article History

Received: 1 July 2025

Accepted: 26 December 2025

First Online: 20 January 2026

Declarations

:

: The authors declare that they have no conflicts of interest related to this study.

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