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Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior

Crossref DOI link: https://doi.org/10.1007/s10668-021-01616-5

Published Online: 2021-07-01

Published Print: 2022-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Wang, Zhimin

Li, Jing https://orcid.org/0000-0003-2002-4512
Chen, Panpan
Funding

Funding for this research was provided by:

Ministry of Education of the People's Republic of China (18YJC630070)
License Information

Text and Data Mining valid from 2021-07-01

Version of Record valid from 2021-07-01
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Article History

Received: 11 January 2021

Accepted: 23 June 2021

First Online: 1 July 2021

Declarations

:

: The authors declare that they have no conflict of interest.

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