Informational, transactional, and navigational need of information: relevance of search intention in search engine advertising
Crossref DOI link: https://doi.org/10.1007/s10791-019-09368-7
Published Online: 2019-11-26
Published Print: 2020-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schultz, Carsten D. https://orcid.org/0000-0002-3103-3177
Text and Data Mining valid from 2019-11-26
Version of Record valid from 2019-11-26
Article History
Received: 7 December 2018
Accepted: 22 November 2019
First Online: 26 November 2019
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