Do big data support TV viewing rate forecasting? A case study of a Korean TV drama
Crossref DOI link: https://doi.org/10.1007/s10796-016-9659-5
Published Online: 2016-06-08
Published Print: 2017-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ahn, Jongchang
Ma, Kyungran
Lee, Ook
Sura, Suaini
License valid from 2016-06-08