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Examining Consumers’ Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study

Crossref DOI link: https://doi.org/10.1007/s10796-017-9815-6

Published Online: 2017-12-14

Published Print: 2019-10

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Xiao, Lin

Mi, Chuanmin

Zhang, Yucheng

Ma, Jing
Funding

Funding for this research was provided by:

Natural Science Foundation of Jiangsu Province (BK20170779)

Young Scientists Fund fro Ministry of Education in China Project of Humanities and Social Sciences (16YJC630171)

Young Scientists Fund of the National Natural Science Foundation of China (71602163)

National Nature Science Foundation of China (71373123)

Key Projects of Philosophy and Social Science Research in Colleges and Universities in Jiangsu Province (2015ZDIXM007)
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First Online: 14 December 2017