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Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process

Crossref DOI link: https://doi.org/10.1007/s10796-020-09980-9

Published Online: 2020-01-28

Published Print: 2021-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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