An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model
Crossref DOI link: https://doi.org/10.1007/s10796-020-10069-6
Published Online: 2020-10-19
Published Print: 2022-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mousavizadeh, Mohammadreza
Koohikamali, Mehrdad
Salehan, Mohammad
Kim, Dam J. http://orcid.org/0000-0002-1195-717X
Text and Data Mining valid from 2020-10-19
Version of Record valid from 2020-10-19
Article History
Accepted: 25 September 2020
First Online: 19 October 2020