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Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory

Crossref DOI link: https://doi.org/10.1007/s10796-022-10261-w

Published Online: 2022-04-22

Published Print: 2024-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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