How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach
Crossref DOI link: https://doi.org/10.1007/s10796-022-10314-0
Published Online: 2022-07-21
Published Print: 2023-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Singh, Vinay
Nanavati, Brijesh
Kar, Arpan Kumar http://orcid.org/0000-0003-4186-4887
Gupta, Agam
Text and Data Mining valid from 2022-07-21
Version of Record valid from 2022-07-21
Article History
Accepted: 9 July 2022
First Online: 21 July 2022
Declarations
:
: The authors report no conflict of interest in the study undertaken. All contributors have been listed as authors and all authors have contributed.