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You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes

Crossref DOI link: https://doi.org/10.1007/s10796-024-10523-9

Published Online: 2024-08-06

Published Print: 2025-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Zhang, Nan

Ruan, Chenhan https://orcid.org/0000-0002-4023-3779
Wang, Xiwen
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (72102012, 72002036, 71832015)
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Text and Data Mining valid from 2024-08-06

Version of Record valid from 2024-08-06
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Article History

Accepted: 15 July 2024

First Online: 6 August 2024

Declarations

:

: All participants gave the informed consent which was approved by the Ethics Committee of Beijing Jiaotong University.

: Written informed consent for publication of this paper was obtained from the Beijing Jiaotong University and all authors.

: We have no competing financial interests or personal relationships that could have appeared to affect the work reported in this paper.

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