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Automatic customer targeting: a data mining solution to the problem of asymmetric profitability distribution

Published Online: 2022-01-18

Published Print: 2022-12

Authors

Rogić, Sunčica https://orcid.org/0000-0003-3591-1245
Kašćelan, Ljiljana https://orcid.org/0000-0001-9831-7599
Kašćelan, Vladimir https://orcid.org/0000-0001-8763-7108
Đurišić, Vladimir
License Information

Text and Data Mining valid from 2022-01-18

Version of Record valid from 2022-01-18
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Article History

Accepted: 7 December 2021

First Online: 18 January 2022

Declarations

:

: The authors declare that there is no conflict of interest.

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