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Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators

Crossref DOI link: https://doi.org/10.1007/s10799-022-00375-7

Published Online: 2022-09-21

Published Print: 2024-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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