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Purchase or gift-giving? A mixed-methods investigation involving live streaming e-commerce

Published Online: 2025-02-05

Authors

Xu, Xu

Luo, Chuan https://orcid.org/0000-0002-1657-547X
Hou, Shanjun

Liu, Quanmingyue
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Text and Data Mining valid from 2025-02-05

Version of Record valid from 2025-02-05
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Article History

Accepted: 22 January 2025

First Online: 5 February 2025

Declarations

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: The authors have no competing interests to declare that are relevant to the content of this article.

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