Crossmark

The influence of country of origin on branding processes in Born Global firms: An examination of the “liability of foreignness”

Published Online: 2026-03-17

Authors

Chwialkowska, Agnieszka

Bhatti, Waheed Akbar

Servais, Per
Funding

Funding for this research was provided by:

Linnaeus University
License Information

Text and Data Mining valid from 2026-03-17

Version of Record valid from 2026-03-17
More Information

Article History

Received: 9 February 2023

Accepted: 19 February 2026

First Online: 17 March 2026

Document is current