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Advertising meets assortment planning: joint advertising and assortment optimization under multinomial logit model

Published Online: 2025-01-20

Published Print: 2025-03

Authors

Wang, Chenhao https://orcid.org/0000-0002-1988-3064
Wang, Yao

Tang, Shaojie
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (11971374, 12101489)
License Information

Text and Data Mining valid from 2025-01-20

Version of Record valid from 2025-01-20
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Article History

Accepted: 30 December 2024

First Online: 20 January 2025

Declarations

:

: The authors have not disclosed any competing interests.

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