Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model
Crossref DOI link: https://doi.org/10.1007/s10957-015-0855-0
Published Online: 2016-01-07
Published Print: 2016-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
El Ouardighi, Fouad
Feichtinger, Gustav
Grass, Dieter
Hartl, Richard F.
Kort, Peter M.
Text and Data Mining valid from 2016-01-07