How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
Crossref DOI link: https://doi.org/10.1007/s10961-022-09978-2
Published Online: 2022-11-17
Published Print: 2024-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barbosa, Belém
Saura, José Ramón http://orcid.org/0000-0002-9457-7745
Bennett, Dag
Text and Data Mining valid from 2022-11-17
Version of Record valid from 2022-11-17
Article History
Accepted: 30 October 2022
First Online: 17 November 2022
Declarations
:
: The authors declares that there is no conflict of interest.