RFM customer analysis for product-oriented services and service business development: an interventionist case study of two machinery manufacturers
Crossref DOI link: https://doi.org/10.1007/s10997-018-9447-3
Published Online: 2019-01-25
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Stormi, Kati https://orcid.org/0000-0003-0324-525X
Lindholm, Anni
Laine, Teemu
Korhonen, Tuomas
Funding for this research was provided by:
Tekes
Text and Data Mining valid from 2019-01-25
Version of Record valid from 2019-01-25
Article History
First Online: 25 January 2019