Falling in love with brands: a dynamic analysis of the trajectories of brand love
Crossref DOI link: https://doi.org/10.1007/s11002-014-9283-4
Published Online: 2014-05-13
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Langner, Tobias
Bruns, Daniel
Fischer, Alexander
Rossiter, John R.
Text and Data Mining valid from 2014-05-13