Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
Crossref DOI link: https://doi.org/10.1007/s11002-014-9304-3
Published Online: 2014-06-01
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Saridakis, Charalampos
Baltas, George
Text and Data Mining valid from 2014-06-01